Look, I’m really not sure what to think about the TVC you’ll see below.

I just really resent any primetime imagery (and it was played in primetime) depicting wheelchair users “longing to walk again”. I understand that some would love to return to their lives pre-accident. But as someone that is hugely proud of his contribution to the world’s levels of diversity, and is grateful for the perspective on the world that being a wheelchair user has brought him, watching ads like this makes me cringe.

Like Philip Patston said, “it sets the disability rights movement back 20 years”.

[UPDATE]: Oh yeah, and the music makes me want to throw up.

I’d love to hear your thoughts!

Members of the Wheel Blacks will take on celebrities and sports personalities in a charity exhibition match of wheelchair rugby at the Auckland Spinal Unit gymnasium in Otara on 10 October.

The No.8 Celebrity Wheelchair Rugby Match will be held at the Auckland Spinal Unit Gymnasium at 30 Bairds Road, Otara, Auckland at 1pm on Sunday 10 October. To make a donation to the NZRF or to purchase tickets to the event please visit www.no8.co.nz.

Limited tickets to the event will be available for purchase on www.no8.co.nz from 27 September.