Ad agency using “wheelchairs” as a disincentive to not drink and drive?
Apologies for the somewhat convoluted heading. However as it turns out, the below image depicting a (presumably) able-bodied guy sitting in a chair with wheels attached to the sides, is far from a quirky gimmick to attract customers. In fact, it’s part of an advertising campaign by Australian agency JAM to convince punters that drinking and driving is a bad idea. This ambient portion is backed up by a print campaign, which you can read here or by clicking on
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