Is it true? Is “walking again” the holy grail of being a wheelchair user?
Look, I’m really not sure what to think about the TVC you’ll see below.
I just really resent any primetime imagery (and it was played in primetime) depicting wheelchair users “longing to walk again”. I understand that some would love to return to their lives pre-accident. But as someone that is hugely proud of his contribution to the world’s levels of diversity, and is grateful for the perspective on the world that being a wheelchair user has brought him, watching ads like this makes me cringe.
Like Philip Patston said, “it sets the disability rights movement back 20 years”.
[UPDATE]: Oh yeah, and the music makes me want to throw up.
I’d love to hear your thoughts!







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